Leave a legacy that lasts.
CLIENT
Chalk Capital
INDUSTRY
Finance
Serving Toowoomba for almost 40 years, Chalk Capital (formerly Morgans Toowoomba) was ready to make the move to their own brand. The messaging for the rebrand needed to reflect stability for clients, and a renewed focus for the brand.
With the new branding in place, we produced creative media to help it roll out. With short form reels, testimonials, and a story focused launch video, this campaign was thorough right the way through.
Date Teaser
This teaser helped build anticipation for the rebrand.
Legacy Teaser
New brand messaging and visuals hinted.
Launch Teaser
A sneak peak excerpt from the launch video.
Launch Video
More than a logo change, we told the story of the change to Chalk Capital.
Logo Reveal
A simple and clear piece to communicate the logo change and new key message.
Refined Vision
Tom Glasheen shares the vision behind Chalk Capital.
Lloyd + Ally
Long term clients Lloyd and Ally share their experience.
Same Values
Phil speaks to Chalk Capital's unwavering values.
Campaign Imagery
With any rebrand, the visuals take up a new or evolved style. For Chalk Capital, this was intentional campaign imagery, as well as brand photography and team photos.
