Always comfortable.

CLIENT

COgear

INDUSTRY

Workwear

Founded in 2014 under another name and designing women's workwear for over a decade, COgear was ready to invest in campaigns that would drive the brand forward and make them memorable.


For their first campaign we collaborated to create visuals and messaging that is true to the brand. We landed on 'Always Comfortable' to follow the existing messaging and from there developed a story that unpacked what always comfortable actually means. For COgear, it's the moments of comfort found outside of the worksite that prove just how good the products are.

Morning Moments

Getting ready for work shouldn't be a bludge or uncomfortable. This film shows the confidence that grows from having the right fitting gear.

Evening Moments

If it's comfortable, you wouldn't feel the need to get changed right away. This film shows you can stay in COgear all night - comfortably.

Social Media Reels

From the footage used in the hero films, we extended the campaign to include reels that would see the content go further and provide short form ad options.

Campaign Imagery

Being our first campaign with COgear, the imagery stretched beyond campaign purposes and included an overhaul of all imagery with a website upgrade in the works as well.