The Fear Project

CLIENT

Hot Property

INDUSTRY

Real Estate

Some businesses have stale values that live in a document or are framed on the wall. At Hot Property, their values are lived and breathed every day, and they dictate exactly how they operate.


To bring these values to life, we put the spotlight on "Feel the fear and do it anyway." This value flows through every part of Hot Property, the staff, landlords, tenants, buyers and sellers, so we put it to the test. How would the team respond to being thrown out of a plane without any notice?

Full Length Film

Following the journey from planning through to jump day, we captured all the emotions and thoughts from the team as they took on the challenge.

Shortened Film

With the full length film being 11 minutes and a very intentional watch, we created a 4 minute version that could be consumed on social media.

Social Media Reels

One 11 minute full length film told the full story, but the supporting short form reels unpacked it in bite size portions.