Let's Get It Sorted

CLIENT

Toowoomba Regional Council

INDUSTRY

Government

With state government funding and campaign already in motion, the Toowoomba Regional Council waste department was in search of ads that would land with the local Toowoomba audience.


Covering 3 topics and an additional 2 educational ads, the TRC team was keen to feature people and creative concepts to get a clear message across. We sought to be as creative as possible with the strict guidelines of the campaign and from government departments.

Green Waste

Many residents don't use a green waste bin. This ad needed to address that issue and provide the solution.

Recycling

Everyone recycles these days, but not always well. We conceptualised the issue to ensure it landed effectively.

General Waste

The general waste bin is everyone's default. An education focused ad sought to show clearly a better way.

What Goes in your General Waste

Educational ads are always a priority for council. This ad taught residents what can go in their general waste bin, with clear and helpful guidelines.

What Doesn't go in your General Waste

The second educational ad focused on what doesn't go in your general waste bin. Using creative angles, we covered all the necessary items.